Social Media
The purpose of this page is to detail BHL's Social Media campaign
See the BHL
page of the day page for ideas on daily tweets
See the
social media brainstorm page for general ideas about things that can be posted to our various social media outlets
Social Media Goals
Great article that we used to build our SM goals, strategies and metrics approaches!Web_Analytics_Demystified_Altimeter-Social-Media_Analytics.pdf
- Primary goal is to "foster dialogue" - measured by audience engagement and conversation reach metrics, see below
- Strategy 1: Define actionable markets to implement new SM strategies like BHL Member library market, digital library market, etc.
- Strategy 2: Monitor, if possible, topics that drive meaningful traffic to the BHL and maximize on those topics
- Secondary goal is to "promote advocacy" - no hard metrics at this time but we are aware of advocates and would like to garner more such as Rod Page, @Soleden, @Labroides, @drhypercube, @fak3r, @chrisfreeland, @fabladyb, @mkudc... anecdotal observations for now
- Peripheral goal is to "spur innovation" - CF doing a lot of this via his personal twitter account and we will be documenting anecdotal observations as a result of his efforts
- Future goal is to "facilitate support" by providing help desk services via SM engagement platform tools, esp. FB and twitter
Social Media Tools & Metrics
- blog - measurements via Google analytics
- twitter - see metrics below
- Hashtags Current: #pod, #SpeciesOfTheDay, #bhlib (used on all BHL tweets)
- Hashtags Used: #bhlspod, #spotd, #bhlpod, #spod
- Facebook - see metrics below
- Flickr - basic metrics as measured by Flickr site will be provided
- Pinterest - no metrics gathered at this time.
Other tools we use on occasion:
- youtube - no metrics needed at this time
- Slideshare - no metrics needed at this time
- Linkedin - no metrics needed at this time; boost BHL's presence in LinkedIn; look into implementing a share button
Tools we may want to use in the future
Metrics for Social Media conversation platforms: (FB and Twitter)
- SEE METRICS FOR SOCIAL MEDIA ON THIS PAGE: BHL Reports
- audience engagement (FB) = comments + shares + trackbacks/total views -- total comments, post likes, unique posts / total "page views"
- conversation reach (twitter & FB) = total people participating/total audience exposure -- total @mentions, #bhlib, RTs, DMs (if any) / total no. of followers; total comments, post likes, unique posts / total people who like the BHL FB page
- general traffic generated from social media to BHL -- google analytics nos.
- basic numbers: new twitter followers, new FB likes, twitter @mentions, etc.
Bianca is in charge of Flickr numbers due first of ea. month. -
Jul 27, 2011
Grace is in charge of Twitter, FB, blog numbers, due first of ea. month.
Interesting post from bit.ly on best post times for Twitter, Facebook, and Tumblr http://blog.bitly.com/post/22663850994/time-is-on-your-side
PS the half-life of Twitter link is 2.8 hours
Tools for capturing Metrics
Using Momento to archive Twitter & Flickr posts; currently can't bring in FB b/c pages aren't personal profiles
Google Analytics - Blog and traffic to BHL from social media
Hootsuite and Retweetrank - Twitter
Facebook Metrics - Facebook
Flickr Built-in Stats: Flickr
To Discuss:
- define actionable markets
- getting a pool of twitter and FB fodder ideas together
For details regarding the BHL Member library "market" experiment, please see the social media brainstorm page
July 1, 2011, we had 715 followers on twitter. We now have 1054 followers as of Nov 16, 2011.
Quarter 4, 2011 Reference Questions Answered: 1
Proposed Social Media Workflow
By Social Media Platform
Blog:
- Monthly 3rd Tuesday post = BHL and our Users
- Weekly Thursday post = Book of the Week, see also Flickr
- additional posts as needed
Facebook:
- Daily trivia questions (Grace)
- Daily news / events of interest (Gilbert/Grace)
- Random finds in BHL (Grace/Gilbert)
- Thursday post re: BHL Book of the Week (manual post with picture - Gilbert)
- Post as additional blog posts publish (manual post with picture - Gilbert)
Flickr:
- New sets added by all BHL staff when convenient; Gilbert adding daily.
- Weekly "Book of the Week" books (Gilbert) ==> BHL Book of the Week collection, ea. book is its own set
- Other books of interest when convenient (Gilbert, Grace) ==> BHL Books collection, ea. book is its own set
- Randoms when we want & Grace to notify me of random BHL images to include in account when posted to FB or Twitter (Grace/Bianca)
Twitter:
- Daily BHL Page of the Day posts (Grace), see also Flickr
- Daily Species of the Day post #SpeicesOfTheDay (Grace), see also Flickr
- Images of interest from BHL as found (Grace), see also Flickr
- Monday post re: recent additions post (Grace)
- Thursday post re: BHL Book of the Week (automatic)
- Thursday post re: BHL Book of the Week in Flickr (Grace)
- Friday reminder re: Book of the Week & suggestions (Grace)
- RTs of notable tweets as necessary (Bianca)
- News Updates as appropriate (Grace)
- Response to user questions (Bianca)
- Monthly reminder re: BHL and our Users (Bianca)
Book of the Week Workflow
- Grace notifies Gilbert of book selection
- Gilbert uploads book to Flickr and creates image set
- Grace writes and posts Book of the Week blog post on Thursday w/ reference to Flickr set
- Blog post automatically tweeted and manually posted on Facebook
- Grace tweets to remind folks to check out Book of the Week on Friday, asks for suggestions for the following week
Pinterest:
- 4 pins in morning and tweet 2 of them (Gilbert)
- 4 pins in afternoon and tweet 2 of them (Gilbert)
lipscombb Jul 27, 2011