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Women's History Month Wiki Page

French Savants Campaign 2013 FB answers

Tuesday 7/30/13:
Rams were a symbol of fertility, associated with the fertility god Heryshef who took the form of a ram or a ram-headed man.
Wednesday 7/31/13:
A bat was hung over the doorway of a home to prevent the entry of demons that carried “diseases.”
Thursday 08/01/13:
Parts of turtles were used to grind eye paint used both as a cosmetic and to protect eyes from infection, over-exposure to sun, dust, wind, and insects. There was even a formula using the brain of a turtle to treat squinting!
Friday 08/02/13:
A horned viper rasps its coils together before springing forward to attack. The rasping sounds like the letter 'f' so it was used to write the sound! Also, the Egyptian word for 'viper' is fy.

Wednesday Answer (7/10/2013): The Scarlett Macaw is the national bird of Honduras. See another fabulous illustration of the bird in BHL: http://biodiversitylibrary.org/page/28687326
Thursday Answer (7/11/2013): This is Phymateus viridipes, also known as the Green Milkweed Locust or African Bush Grasshopper. It feeds on the highly toxic Acokanthera oppositifolia, which has been known to cause fatalities when people simply accidentally roast meat over sticks from this tree!
Friday Answer (7/12/2013): "Nagapies" in Afrikaans translates to "little night monkey" in English. The name comes from the fact that they are small, nocturnal primates. The common name "Bush Baby" may either stem from their cries or appearance. See more bush babies and other primates in BHL: http://www.flickr.com/photos/biodivlibrary/sets/72157631730119257/

PR Campaigns October-December 2012

Roosevelt (October 22-26):
Roosevelt blog:
http://blog.biodiversitylibrary.org/2012/04/introducing-theodore-roosevelt-itunes-u.html
Africa Exploration mural:
http://blogs.wsj.com/metropolis/2012/09/13/murals-conserved-roosevelt-rotunda-to-reopen/
TR quote in rotunda:
http://www.theepochtimes.com/n2/united-states/roosevelt-murals-reopen-at-museum-of-natural-history-293831.html
AMNH TR Rotunda page:
http://www.amnh.org/exhibitions/permanent-exhibitions/theodore-roosevelt-memorial/theodore-roosevelt-rotunda

Halloween (October 29-November 3):
With simple tags (bat, snake, etc.) http://www.flickr.com/photos/biodivlibrary/sets/72157628018933476/with/6505644933/

Twitter Hashtags: #Halloween, #Happyhalloween,#**spookyscience**

Scienc-ey Halloween stories:
Creepy Close-ups, http://www.wired.com/wiredscience/2012/10/nikon-creepy-close-ups/

Catesby (November 6-9):

http://www.catesbytrust.org/
Noticed some speakers at the events from partner institutions:
England: Dr. Janet Browne, Chair, Aramont Professor of the History ofScience, Harvard UniversityBahamas: Dr. Robert Robertson, Curator Emeritus of Malacology, PhiladelphiaAcademy of Natural Sciences
keynote speaker – Sir Ghillian Prance, FRS; Director (retired), Royal (Kew) Botanic Gardens; previously Vice President, New York Botanical Garden as well as President of the UK Linnean Society, and currently Scientific Director of the Eden Project.
Catesby The Explorer: Dr. James L. Reveal, Professor Emeritus, Universityof Maryland and Adjunct Professor of Plant Biology, Cornell UniversityDr. Charlie Jarvis, Botany Department, Natural History Museum, LondonLinnaeus and his use of Catesby’s zoological work:Dr. Kraig Adler, Professor & Department Chair, Department of Neurology & Behavior, Cornell UniversityThe Naturalists who came after Catesby: Judith Magee, Special Collections Curator, Library & Archives, Natural History Museum, London and author of “Art and Nature: Three Centuries of Natural History Art from Around the World”Catesby and 18th Century Gardening:Mark Laird, Adjunct Professor of Landscape Architecture, Harvard University

Flickr sets:
Verzameling van uitlandsche en zeldzaame vogelen v.5
http://www.flickr.com/photos/biodivlibrary/sets/72157631835262526/
Verzameling van uitlandsche en zeldzaame vogelen v.4
http://www.flickr.com/photos/biodivlibrary/sets/72157631805422984/
Verzameling van uitlandsche en zeldzaame vogelen v.3
http://www.flickr.com/photos/biodivlibrary/sets/72157631784936991/
Verzameling van uitlandsche en zeldzaame vogelen v.2
http://www.flickr.com/photos/biodivlibrary/sets/72157631776203561/with/8090415762/
Verzameling van uitlandsche en zeldzaame vogelen v.1
http://www.flickr.com/photos/biodivlibrary/sets/72157631321304978/with/7894159066/
The natural history of Carolina, Florida, and the Bahama Islands v.1http://www.flickr.com/photos/biodivlibrary/sets/72157631275931078/with/7874674830/

The natural history of Carolina, Florida, and the Bahama Islands v.2
http://www.flickr.com/photos/biodivlibrary/sets/72157629568647501/with/6975889265/
Hortus Europae americanus
http://www.flickr.com/photos/biodivlibrary/sets/72157631084879352/with/7789835846/

Presidential Pets (November 5-6):
http://en.wikipedia.org/wiki/United_States_presidential_pets
http://www.presidentialpetmuseum.com/whitehousepets-1.htm
Presidential Pets List:
Presidential Pets.xlsx
Presidential Pets Flickr Collection:
http://www.flickr.com/photos/biodivlibrary/sets/72157631912815604/

Twitter Hashtags:
#Election2012
#Campaign2012
#2012

Bone Wars (November 12-16):
http://www.oceansofkansas.com/NYHerald.html
http://en.wikipedia.org/wiki/Bone_Wars
http://www.wyomingtalesandtrails.com/bonewars2.html
http://www.levins.com/bwars.shtml

Video:

American Experience: Dinosaur Wars (Available to watch instantly on Netflix)

http://movies.netflix.com/WiMovie/American_Experience_Dinosaur_Wars/70159606?trkid=496624

Bone Wars BHL Collection:
http://biodiversitylibrary.org/browse/collection/BoneWars
Bone Wars iTunes U Collection (smaller collection. These have the best illustrations):
Not active but is located on Dashboard.
Cover photo:

Thanksgiving (November 22):
http://www.flickr.com/photos/biodivlibrary/6005770172/
http://www.flickr.com/photos/biodivlibrary/8115884205/in/photostream

Institutional Holiday Campaigns (December 10-14):

Mayan Calendar (December 17-21):
National Museum of the American Indian to Launch Website on the Maya Calendar System and the Year 2012:
http://newsdesk.si.edu/releases/national-museum-american-indian-launch-website-maya-calendar-system-and-year-2012#

Maya Year 2012: Sacred Trees and Flowers Photo Exhibition:
http://www.missouribotanicalgarden.org/things-to-do/events/event-details/sreventid/654/eventmonth/9/eventyear/2012.aspx

Animal Figures in the Maya Codices (images of Mayan representations of animals):
http://www.gutenberg.org/files/19042/19042-h/19042-h.htm

List of BHL images thus far. Will update periodically.
Mayan plant and animal art.xlsx

Christmas (December 25):

PR Campaign Results

">

Shark Week iTunes Collection
see http://biodiversitylibrary.org/browse/collection/sharkweek for final list of item

Every shark resource in BHL that has been cited by EOL:
http://eol.org/pages/1857/literature/bhl

Shark Images for Shark Week:
Check Flickr:
http://www.flickr.com/search/?w=61021753%40N02&q=sharks&m=text
If you come across any more shark images in Flickr, please tag them!

Shark Week Metrics:

Website:
Average weekly visits to website before campaign: 22,393 (average per week of two months prior to campaign)
Weekly visits to website during campaign: 23,403 (4.5% increase)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
172	118 (average per week of two months prior to campaign)

This represents .7% of our traffic for the campaign week.
This represents a 46% increase in traffic during campaign week.

Facebook page likes before campaign: 2,938
Facebook page likes after campaign: 3,025

Twitter:
Website visits from Twitter: 135

Visits During Campaign	Average Visits per week outside of Campaign
135*	60

*These represent visits actually coming from the Twitter domain.
This represents .6% of our traffic for the campaign week.
This represents a 125% increase in traffic during campaign week.

Twitter followers before campaign: 1849
Twitter followers after campaign: 1866 as of 8/20

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
33	41

This represents .1% of our traffic during campaign week.
This represents a 20% decrease in traffic during campaign week.

Average weekly visits to blog before campaign: ~1933 pageviews. (Average Monthly views/4)
Average weekly visits to blog during campaign: 1851 (add daily count below)

8/12/12	226
8/13/12	345
8/14/12	319
8/15/12	261
8/16/12	303
8/17/12	202
8/18/12	195

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
399	266

This represents 1.7% of our traffic during the campaign week.
This represents a 50% increase in traffic during campaign week.

281
246
272
285
248

Before	After
Flickr contacts: 1385	1415
Flickr comments: 783	806
Flickr favorites: 7448	7664
Flickr notes: Not a significant number to document	--
Flickr tags: 6846	7201
Flickr added to gallery: 185	186

Flickr Views for week were: 53,867 which is only slightly above avg weekly views at 52,876 [weekly avg calculated according to total weekly views (1,711,678), minus 1st week of Jan (19,626) since nos. are off, which is a total of 1,692,052, divided by (32) -->full weeks to date (33) - 1 to acct for loss of Jan 1st week]

Pinterest:

Visits during campaign	average visits per week outside of campaign
4	9

This represents a 56% decrease in traffic during the campaign week.

Pinterest Followers of Shark Week board before campaign: 78
Pinterest Followers of Shark Week board after campaign: 91

iTunes U:
Number of downloads from Shark Week Collection during campaign: 335
*This represents 314% more downloads than a collection receives on average per week
Number of subscribers to Shark Week Collection during campaign: 71
*This represents 446% more subscribers than a collection receives on average per week
Number of Browses to Shark Week Collection During campaign: 471

This represents 357% more browses than a collection receives on average per week

Average number of downloads a week prior to campaign: 1,038
Average number of subscribers a week prior to campaign: 136
average number of browses a week prior to campaign: 757

Number of downloads during campaign: 663
Number of subscribers during campaign: 123
Number of browses during campaign: 807

Statistics on non-Shark Week Collections before and during campaign week
These statistics measure average downloads, subscribers, and browses for a single collection for comparison to number of downloads, browses and subscribers to the shark week collection.
on average, a collection gets x downloads, x browses, and x subscribers a week.

Downloads
	During Campaign Week	33
	Average Before Campaign Week	81
Subscribers
	During Campaign Week	5
	Average Before Campaign Week	13
Browses
	During Campaign Week	28
	Average Before Campaign Week	103

Summary of Shark Week Results:

Website:
We saw a 4.5% increase in traffic to the website during shark week as compared with the previous two months’ average traffic.
Facebook:
We saw a 46% increase in traffic to our website originating from Facebook during the Shark Week campaign as compared with the previous two months’ average traffic from Facebook. The traffic from Facebook for Shark Week represented .7% of our total traffic to BHL.
Twitter:
We saw a 125% increase in traffic to our website originating from Twitter during the Shark Week campaign as compared with the previous two months’ average traffic from Twitter. The traffic from Twitter for Shark Week represented .6% of our total traffic to BHL.
Flickr:
We saw a 50% increase in traffic to our website originating from Flickr during the Shark Week campaign as compared with the previous two months’ average traffic from Flickr. The traffic from Flickr for Shark Week represented 1.7% of our total traffic to BHL.
iTunes U:
For iTunes U, I calculated the average number of downloads, browses and subscriptions a single collection gets a week for the two months prior to the campaign and compared that to the number of downloads, browses and subscriptions the Shark Week collection received during the campaign week.
The Shark Week collection received:
314% more downloads than a single collection receives on average
446% more subscriptions than a single collection receives on average
357% more browses than a single collection receives on average
I also looked at the average number of total downloads, browses, and subscriptions a week for two months prior to the campaign as compared with these numbers during the campaign. Unfortunately, our total numbers in two areas went down for the week of the campaign. We saw:
36% decrease in total downloads
10% decrease in total subscriptions
7% increase in total browses
What the numbers said was that while the Shark Week collection performed above and beyond the performance of a single collection on average, during Shark Week, all other collections significantly under-performed (the numbers for each other collection during Shark Week were much lower than the average numbers for each of those collections during previous weeks). That tells me that everyone’s attention was focused on the Shark Week collection, so while it did really well, it made our other collections underperform and thus brought our total numbers lower than the average.
However, the important thing is that the Shark Week collection itself performed very well.
Unfortunately, two of our outreach applications did not drive as much traffic to our website as they had on average per week for the previous two months.
The Blog:
We saw a 20% decrease in traffic to our website originating from the Blog during Shark Week.
Pinterest:
We saw a 56% decrease in traffic to our website originating from Pinterest during Shark Week.
In general, our Shark Week campaign drove more traffic to our website in general and from most of our outreach applications. The blog was the only application that underperformed in both visits to the blog and visits from the blog to BHL. Revamping the blog and rethinking how to drive traffic to it and from it to BHL is a priority on my social media revamp list, as not just for Shark Week, but in general our numbers have been decreasing for the blog.
Although Pinterest drove less traffic, we did see an increase in followers to Pinterest itself, so people interacted with Pinterest more because of Shark Week, they just didn’t convert that interaction to visits to our website.

__

American Trail Metrics:

Website:
Average weekly visits to website before campaign: 22,393
Weekly visits to website during campaign: 27,788 (24% increase in traffic)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
121	118

This represents .44% of our traffic for the campaign week.
This represents a 2.5% increase in traffic during campaign week.

Facebook page likes before campaign: 3159
Facebook page likes after campaign: 3,203

Twitter:
Website visits from Twitter: 135

Visits During Campaign	Average Visits per week outside of Campaign
61*	60

*These represent visits actually coming from the Twitter domain.
This represents .22% of our traffic for the campaign week.
This represents a 1.6% increase in traffic during campaign week.

Twitter followers before campaign: 1,896
Twitter followers after campaign: 1,930 as of 9/10 (34 new followers)

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
75	41

This represents .27% of our traffic during campaign week.
This represents a 83% increase in traffic during campaign week.

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
335	266

This represents 1.2% of our traffic during the campaign week.
This represents a 26% increase in traffic during campaign week.

Before	After
Flickr contacts: 1472	1512
Flickr comments: 856	884
Flickr favorites: 8019	8136
Flickr notes: Not a significant number to document
Flickr tags: 7629	7879
Flickr added to gallery: 193	202

Flickr Views for week were: 82,190 which is WAY above avg weekly views at 55,462 [weekly avg calculated according to total weekly views (2,016,244), minus 1st week of Jan (19,626) since nos. are off, which is a total of (1,996,618), divided by (36) -->full weeks to date (37) - 1 to acct for loss of Jan 1st week]

Pinterest:

Visits during campaign	average visits per week outside of campaign
14	9

This represents a 56% increase in traffic during the campaign week.

Pinterest Followers of American Trail board before campaign: 100
Pinterest Followers of American Trail board after campaign: 103

__

Roosevelt Metrics:

Website:
Average weekly visits to website before campaign: xxxxxx
Weekly visits to website during campaign: xxxxxx (xx% increase in traffic)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
xxx	xxx

This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Facebook page likes before campaign: 3565
Facebook page likes after campaign: xxxxxx

Twitter:
Website visits from Twitter: xxx

Visits During Campaign	Average Visits per week outside of Campaign
xxx*	xxx

*These represent visits actually coming from the Twitter domain.
This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Twitter followers before campaign: 2,042
Twitter followers after campaign: xxxxx as of x/xx (xx new followers)

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
xx	xx

This represents xxx% of our traffic during campaign week.
This represents a xx% increase in traffic during campaign week.

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
xxx	xxx

This represents xxx% of our traffic during the campaign week.
This represents a xx% increase in traffic during campaign week.

Flickr Views for Week: xxxx
Average Flickr Views per week: 55,462

Pinterest:

Visits during campaign	average visits per week outside of campaign
xx	x

This represents a xx% increase in traffic during the campaign week.

iTunes U:

Downloads to Roosevelt Collection during campaign:
Browses of Roosevelt Collection during campaign:
Subscriptions to Roosevelt Collection during campaign:

Average Downloads from Roosevelt Collection per week:
Average Browses of Roosevelt Collection per week:
Average Subscriptions to Roosevelt Collection per week:

___

Halloween Metrics:

Website:
Average weekly visits to website before campaign: xxxxxx
Weekly visits to website during campaign: xxxxxx (xx% increase in traffic)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
xxx	xxx

This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Facebook page likes before campaign: 3609
Facebook page likes after campaign: xxxxxx

Twitter:
Website visits from Twitter: xxx

Visits During Campaign	Average Visits per week outside of Campaign
xxx*	xxx

*These represent visits actually coming from the Twitter domain.
This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Twitter followers before campaign: 2,050
Twitter followers after campaign: xxxxx as of x/xx (xx new followers)

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
xx	xx

This represents xxx% of our traffic during campaign week.
This represents a xx% increase in traffic during campaign week.

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
xxx	xxx

Visits during campaign	average visits per week outside of campaign
xx	x

This represents a xx% increase in traffic during the campaign week.

___

Presidential Pets and Catesby Metrics:

Website:
Average weekly visits to website before campaign: xxxxxx
Weekly visits to website during campaign: xxxxxx (xx% increase in traffic)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
xxx	xxx

This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Facebook page likes before campaign: 3655
Facebook page likes after campaign: xxxxxx

Twitter:
Website visits from Twitter: xxx

Visits During Campaign	Average Visits per week outside of Campaign
xxx*	xxx

*These represent visits actually coming from the Twitter domain.
This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Twitter followers before campaign: 2,079
Twitter followers after campaign: xxxxx as of x/xx (xx new followers)

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
xx	xx

This represents xxx% of our traffic during campaign week.
This represents a xx% increase in traffic during campaign week.

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
xxx	xxx

Visits during campaign	average visits per week outside of campaign
xx	x

This represents a xx% increase in traffic during the campaign week.

_

Bone Wars Campaign:

Website:
Average weekly visits to website before campaign: xxxxxx
Weekly visits to website during campaign: xxxxxx (xx% increase in traffic)

Facebook:
Website visits from Facebook:

Visits During Campaign	Average Visits per week outside of Campaign
xxx	xxx

This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Facebook page likes before campaign: 3684
Facebook page likes after campaign: xxxxxx

Twitter:
Website visits from Twitter: xxx

Visits During Campaign	Average Visits per week outside of Campaign
xxx*	xxx

*These represent visits actually coming from the Twitter domain.
This represents xxx% of our traffic for the campaign week.
This represents a xxx% increase in traffic during campaign week.

Twitter followers before campaign: 2,098
Twitter followers after campaign: xxxxx as of x/xx (xx new followers)

Blog:
Website visits from blog:

Visits During Campaign	Average visits per week outside of campaign
xx	xx

This represents xxx% of our traffic during campaign week.
This represents a xx% increase in traffic during campaign week.

Flickr://
Percentage website visits from Flickr:

Visits During Campaign	Average visits per week outside of campaign
xxx	xxx

Visits during campaign	average visits per week outside of campaign
xx	x

This represents a xx% increase in traffic during the campaign week.

Future book of the week or plate highlighting: 39088001971373
39088014764732

Another possible book of the week:
http://www.biodiversitylibrary.org/page/11984133#page/184/mode/1up
http://www.biodiversitylibrary.org/item/34086#page/333/mode/1up

BHL Member library "market" experiment
everyone's on twitter in some way, Yippie!
Friday 5/6 NHM, yippie got reply with @mention
Monday 5/9 SIL, NMNH, got @mention from SIL but not from NMNH
5/10 AMNH, no mention :(
5/11 MOBOT, no mention :(
5/12 NYBG, no mention :(
5/13 - off
5/16 ANSP, no mention :(
5/17 Cal Academy, oops, sent tweet late EDT but during business hours CDT
5/18 Harvard
5/19 MBLWHOI
5/20 Field Great idea! Unfortunately none of the FM's series were very nicely illustrated, but among our random fill-in's, I like this one: http://biodiversitylibrary.org/page/29716936

Bianca to send out staff email asking for suggestions if any

- Interesting idea. We'll ask our Online Content manager to RT the NYBG Tweet on the 12th.Others might want to do the same at their institutions, on their days. --Kevin, NYBG

Flickr Views:

July 2011 - 2,469
July30-Aug 26 - 26,181 = times people have accessed anything in our flickr account (individual photos, photostream, sets, and collections)
All time views of individual photos as of 8/31 @ 3:30pm ~ 24,765
Aug27-Sept23 - 50,788 = times people have accessed anything in our flickr account (individual photos, photostream, sets, and collections)
all time views on individual photos as of 9/22 @ 7:45 am ~ 53,581
Oct5-Oct31 - 141,348 = times people have accessed anything in our flickr account (individual photos, photostream, sets, and collections)
all time view on individual photos as of 11/1 @ 10:19am ~ 177,377
Nov 1-Noc28, 2011 - 121,865 = times people have accessed anything in our flickr account (individual photos, photostream, sets, and collections)
all time view on individual photos as of 11/28 @ 8:45 am ~ 264,678
Dec 7-Dec31, 2011 - 123,531 = times people have accessed anything in our flickr account (individual photos, photostream, sets, and collections)
all time view on individual photos as of 1/3 @ 2:36 pm ~ 375,807

Follower on twitter as of 1/23/2012: 1,194
Likes on Facebook as of 1/23/2012: 1,749

BHL Twitter Reference Questions Q4, 2011: 3

Scan Requests via Twitter for Q1, 2012: 1
BHL Twitter Reference Questions Q1, 2012:

BHL Twitter Reference Questions Q1, 2012:

Yearly Stats for Twitter:
2012:
5,579 clicks on links
1,902 Retweets and Mentions
1,088 New Followers